One of the big surprises for at CIFF KIDS this season was the sudden fashion styling from Hummel. A previously unlikely contender for a trend report with some pretty nice trainers has branched out into a Bling side to their sports collection with metallic zig zag strips, flouro touches and bold graphics on some of their basic pieces.
There were new additions from the company Aya Naya who are now represented in the UK and although the denim line Frankie and Liberty won’t be in the UK for next summer it is notable for its bleached denim pieces. There were nicely presented trend direction window boxes and at the entrance to the main adults Ciff fair a selection of Pantone colour threads of the season which was a great touch. Buyers could pull lengths of thread off for their own later references. The trends video of the catwalk presentation is now online on the CIFF website here.

Sweet double button necklace from Noa Noa, its the little details that count again for summer 2012 kidswear at Ciff Kids
All photos by Smudgetikka – all rights reserved
All posts copyright to Smudgetikka – permission must be asked for reproduction Nov 2009-2011














