New kids fashion label Jessie and James launches at Bubble London for summer 2012

What a great pedigree the founders of Jessie and James, a new children’s fashion label, have got. James was a former menswear designer at Vivienne Westwood and Jessica was the head pattern cutter.

The birth of their son Billy has led them to create a range for kids aged 3 months to 3 years, the 23 pieces will debut at Bubble London 19th and 20th June to be in store for summer 2012.

The first range is titled “Under Construction” and features pima cotton jersey as the main fabric, navy, red and beige the key colours. Designs are loosely based on inspiration from a Rubicks cube and feature raw edges, assymetric cutting and can be comined in different ways.

Children's fashion from Jessie and James for summer 2012

Asymmetric cuts from Jessie and James for summer 2012

Cool dude from Jessie and James for summer 2012

Cool dude from Jessie and James for summer 2012

Sweet toddlers frock by Jessie and James for summer 2012 kids fashion

Sweet toddlers frock by Jessie and James for summer 2012

All photos by Giovanni Martins for Jessie and James – all rights reserved

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