Another busy Bubble London kids trade fair, especially on the Sunday which I didn’t make it to for the opening day with visitors coming from other European countries as well as the UK. One exhibitor remarked on having met a Turkish customer which had surprised her.
The fair remains a warren of stands at times, within which there sometimes seems to be a bit of a Dr Who timewarp thingy going on with a sudden turn resulting in a feeling you have been warped back 15 years from the current day but the market needs a wide range to cater for all the little children’s boutiques stretched throughout the UK not just London centric tastes so isn’t especially damaged by this.
An increasing number of Scandinavian exhibitors are present which is good to see as their offerings are alway’s good quality and either trend led or quirky and well made.
One of the strongest trends to emerge from the UK exhibitors is a novel take on tailoring with coats and jackets either styled as capes or with yoked and flap shoulder details or curved and detailed pockets and unusual button tabs and fastenings.
There was a wide mix of colour palettes but tending towards the muted more than the brights seen in Paris and with subtler prints, plenty of knitted coats and dresses too and a good selection of ethical brands.
For those that didn’t make it to Bubble London this time there is a breakaway group exhibiting in Manchester called The Rebel Show between the 5th and 7th February at The Place Hotel featuring a lot of the more fashion orientated brands from Bubble London. There is also a London showroom, The Rebel Showroom London which will be open between the 16th February and the 12th March at Europa Studios in NW10.
All photos by Smudgetikka – all rights reserved