Bellieboo is a new online store specializing in imported Japanese fashion for girls 1-12 years old. Boys are planned to be added later in the year.
Founded by a Japanese mother Koko, who could not find the clothes she liked in London where she had settled with a daughter and who found all her friends loved the clothes she brought back from shopping trips in Japan.
Koko also has a blog on the site that features some of the coolest Japanese items for children too, her soundtrack of a tweeting bird I found very soothing and left her page open in the background for ages while I worked.
All photos Bellieboo – all rights reserved





















