Bellieboo is a new online store specializing in imported Japanese fashion for girls 1-12 years old. Boys are planned to be added later in the year.
Founded by a Japanese mother Koko, who could not find the clothes she liked in London where she had settled with a daughter and who found all her friends loved the clothes she brought back from shopping trips in Japan.
Koko also has a blog on the site that features some of the coolest Japanese items for children too, her soundtrack of a tweeting bird I found very soothing and left her page open in the background for ages while I worked.
Back view of Bunny dress from Bellieboo
Turquoise gathered dress from Bellieboo
Retro print baby carry sling - also available as a blanket
Well connected (she launched her new Ledbury Rd shop with Vogue model Natalia Vodianova) and with great taste she has been producing her own collections for the past 10 years after beginning with a small boutique in Brompton Rd stocking the likes of Marni and exclusive collaborations with other designers.
The range has its own version of English inspired classics now which change colour and fabrics to suit prevailing trends, always though there is a nod towards the vintage feel and the addition of Papillon shoes completes the retro vibe.
Shorts and trench look from Caramel for spring 2010
Topshop released pictures of their new baby range with some beautiful delicate dresses inspired by all the nude tones in womenswear, lace trimmed and with pintucked or floral details they also have a retro victorian inspired feel.
To complement there is also a good selection of floral garden prints and even a nautical dress for those who must match their baby to mummies outfit.
Though its not listed on the home page of their website if you type ‘baby’ into the search on the home page it will bring up a selection of baby items but this new collection is currently only instore.
Flesh toned lace trimmed baby dress from Topshop
Delicate pintucked and floral trimmed baby dress
Floral loose baby dress with ruffle hem
Blue floral baby outfit with layered skirt
On trend spotted skirt for babies from Topshop for summer 2010